If you have Advanced Bulk Edit installed, this tutorial is for you.
In this example, I want to increase the price of all Heliopan Filters by 15%.
Firstly, we want to get all product which have the Brand attribute equal to Heliopan Filters.
Once we have the product rows selected, hit Bulk Edit and apply the changes.
Red cells indicate a change. This is your safety net and nothing is saved just yet. Modiify the cells by clicking them, then hit Save changes button to apply the change.